If you’re running ads on Google or Bing and wondering why they’re not bringing in as many calls or sales as you’d hoped, you’re not alone. Just putting money behind ads isn’t enough; they need to be targeted, tested, and tracked. That’s where a Search Engine Marketing Audit makes all the difference.

Search Engine Marketing (SEM) is all about showing your ads to people who are already searching for what you offer. These are people who are more likely to be interested because they’re actively looking. That makes your ad more relevant, and that’s what gives SEM a real edge over other forms of advertising. But for it to work well, the details have to be just right.

A Search Engine Marketing Audit helps you figure out what’s working, and what’s not. It looks at things like your ad text, your targeting, your landing pages, and your click-through rates. Maybe your ads are showing up, but people aren’t clicking. Or maybe they’re clicking, but not converting. An audit connects the dots so we can fix those gaps.

At Damasco Innovations, we focus on running smart, focused ad campaigns. We build ads that speak directly to the interests of your ideal customers. We also make sure they’re showing up in the right locations and to the right people. Instead of blasting ads out to everyone, we narrow down the audience to only those who are most likely to take action. This helps get better results without overspending.

We also keep track of every dollar spent. Our team starts off with a conservative budget, tests performance, and then adjusts from there. We make sure your landing pages are actually matching the ad’s keywords so that your quality score stays high, which also lowers your cost per click. Over time, we improve the campaign using real data and performance feedback.

Without regular check-ins, ad campaigns can waste money fast. A Search Engine Marketing Audit helps make sure your budget is being used to reach real customers, not just random clicks. And when your ads speak to the right people, it shows in your results.

If your business is ready for better ad performance and more value from your budget, book a consultation with us today.