that pre-qualifies themselves
SEM is the process of creating and publishing paid ads on major online networks, typically Google and Bing, to reach new buyers. Users searching for specific keywords on google pre-qualify themselves as interested. The ads are created for a target demographic profile of people and prospects specifically looking for the client’s product and/or services. As people click on the ads, the client’s escrow ad budget is charged for the click. We can then retarget these users and advertise more directly to them over and over.
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