SEM is the process of creating and publishing paid ads on major online networks, typically Google and Bing, to reach new buyers. Users searching for specific keywords on google pre-qualify themselves as interested. The ads are created for a target demographic profile of people and prospects specifically looking for the client’s product and/or services.  As people click on the ads, the client’s escrow ad budget is charged for the click. We can then retarget these users and advertise more directly to them over and over.