There’s a lot that goes into making a website that can inform consumers about your company while also driving conversions. That being said, we want to give you a short overview of some things we pay attention to while designing your custom website:
Building a website using a theme found on a theme marketplace can be a disaster! You are immediately married to all the plugins the theme developer used and if later those plugins are unsupported, the theme becomes very expensive to modify. Building from the ground up using elementor allows us to use plugins in a modular way, allowing you to change them out without reprogramming the entire theme.
There are developers out there still using 2014 development best practices, that means every website they develop is immediately obsolete. The days of hard coded themes and advanced custom fields are over. By building with Elementor, the website is flexible enough to be updated without going into the code and spending needless hours using CSS and HTML. AND as elementor updates and gains more features, so does your website!
The way you present your company and brand is crucial to consumers. Oftentimes, the way a website looks can tell a user more than the words on the page. Glancing over the website design and layout is the quickest way for them to get a feel for what your brand is about.
Creating an easy way for a user to move around your site allows them to learn as much information about you as possible. If webpages are interlinked in a confusing way, users won’t be able to navigate your website effectively. This could lead to frustration on the user’s part, leading them to abandon your website in search of one that is easier to navigate.
After attracting a user to your site, it becomes of utmost importance to keep them there. A user’s attention is valuable because it keeps them interested in your brand, products, or services. A lack of attention-catching detail on your website could cost your company a client or sale.
Direction ties into navigation, with a slight difference. While navigation refers to a user moving between pages of a website, direction is more about how a user moves around a single page. The most common direction for a website to move is up and down, allowing a user to scroll through a page bottom to top. Scrolling is also the best way to give a visitor some direction because it is responsive, meaning it works on any platform or device.
The most important part of a website is the call-to-action. This is the area or button that urges visitors to take action, whether that be purchasing a product or service, or subscribing to an email newsletter.
What is your website doing for you? Is your phone ringing? Are potential prospects able to find you? Does your website represent your business? Are you satisfied with your current contractor or agency?