Damasco Innovations helped West Coast ADUs build a stronger digital growth system through SEO, Google Ads, and ongoing website improvements. At the time this case study was developed, the SEO campaign showed more than 1,600 tracked keywords and more than 1,300 first-page rankings, giving the company strong visibility across ADU and home expansion search terms.
On the paid advertising side, we manage Google Ads with a focus on high-intent homeowner searches, careful bid control, and budget protection. During the reporting period reviewed for this case study, our manual bid management helped save approximately $2,787 per month on average while generating approximately 96 additional clicks per month on average compared to Google’s recommended bidding approach.
The account also generated strong paid search visibility and traffic at a highly efficient cost. During the reviewed reporting period, the campaigns averaged more than 2,700 clicks per month, more than 53,000 impressions per month, and an average cost per click of roughly $0.23–$0.24.
That efficiency matters in a market where construction and remodeling clicks can become expensive quickly. Instead of letting automation overpay for traffic, we manage bids, review search intent, refine campaign structure, and protect the ad budget so West Coast ADUs can stay visible while keeping acquisition costs under control.
Together, the website, SEO, and Google Ads strategy give West Coast ADUs a stronger digital foundation: a more polished brand presence, improved organic visibility, efficient paid traffic, and a scalable system for reaching homeowners interested in ADUs and home expansion projects.
West Coast ADUs has been working with Damasco Innovations since 2021, growing through multiple stages of brand development, website refinement, SEO, and Google Ads strategy. As the ADU market became more competitive, the company needed a digital presence that could explain the value of accessory dwelling units, generate homeowner interest, and keep the brand visible for high-intent searches around ADUs, garage conversions, detached units, and home additions.
Over the course of the relationship, Damasco Innovations has supported three website rebrandings, helping the site evolve as the company’s positioning, design direction, and customer journey developed. Each phase helped sharpen the message, improve the presentation of services, and create a stronger foundation for both organic search and paid advertising.
We have worked with West Coast ADUs since 2021 as an ongoing digital marketing and website partner. We supported three website rebrandings to date, helping the site evolve with the company’s brand, positioning, and customer experience. We built and refined website content around ADUs, garage-based ADUs, detached ADUs, home additions, and expansion services. We run SEO for the company to improve visibility across ADU, construction, remodeling, and local homeowner search terms. We helped build a strong SEO footprint, with more than 1,600 tracked keywords and more than 1,300 first-page rankings at the time this case study was developed.
We manage Google Ads campaigns focused on ADU and home expansion searches with strong homeowner intent. We use manual bid management to avoid overpaying for clicks and to protect the client’s advertising budget. During the reporting period reviewed, our bid management saved approximately $2,787 per month on average and generated approximately 96 additional clicks per month on average compared to Google’s recommended bidding. We monitor search terms and campaign performance to reduce waste and keep traffic focused on relevant homeowner searches.
We support local visibility through campaign structure, SEO, and Google Business Profile activity. We continue to support West Coast ADUs with website updates, SEO, Google Ads, and digital strategy designed to help the company grow in a competitive ADU market.
Please feel free to Call, Text, Email, or use the Contact Form to the right to get in contact with us. We appreciate your time and look forward to familiarizing ourselves with your business needs!
Phone:
Email: