Damasco Innovations built a website that connects directly with OM Villas’ internal system, helping keep property information organized while supporting the rental process for both owners and vacationers. The platform gives OM Villas a stronger digital foundation for showcasing destinations, promoting available villas, and helping travelers explore weekly vacation rental options.
We also continue to manage Google Ads for OM Villas, with campaigns organized around high-interest travel destinations and vacation rental searches. During the reporting period reviewed for this case study, the campaigns averaged approximately 1,720 clicks per month and more than 22,000 impressions per month, with an average cost per click of about $0.83.
Because travel and resort rental markets are highly competitive, paid media efficiency is especially important. Through manual bid management, destination-specific campaign structure, and ongoing search term refinement, we helped save approximately $833 per month on average while generating approximately 525 additional clicks per month on average compared to Google’s recommended bidding approach.
Those savings matter because they allow OM Villas to stay visible in competitive destination searches without simply relying on Google automation to spend more. Instead, the campaigns are actively managed to capture cost-efficient traffic across locations like Aruba, Hawaii, the U.S. Virgin Islands, Myrtle Beach, Hilton Head, and other resort destinations.
Together, the website and Google Ads strategy give OM Villas a more complete digital system: a synced rental platform, a better experience for owners and vacationers, destination-focused advertising, cost-efficient traffic, and a long-term marketing partner that has supported the brand through ownership changes and continued growth.
OM Villas has been working with Damasco Innovations since 2019, through both previous and current ownership. Over the years, the project has grown from a website build into a long-term digital partnership supporting luxury vacation rental visibility, booking activity, owner participation, and paid search performance.
The website needed to do more than display beautiful destinations. It had to connect with OM Villas’ internal system, support property owners who wanted to rent out their villas, and give vacationers a simple way to search for and rent properties for week-long resort stays. That required a website experience built around both sides of the business: owners listing properties and travelers booking vacations.
We have worked with OM Villas since 2019, supporting both the previous owner and the new owner. We built a website that syncs with OM Villas’ internal system to support property listings, availability, and rental activity. We created a website experience that serves both property owners and vacationers. We helped property owners rent out their villas through a more organized and professional online platform. We helped vacationers browse destinations and rent properties for week-long resort stays. We continue to provide website support as the business evolves under new ownership.
We manage Google Ads campaigns for OM Villas across destination-specific vacation rental searches. We structure campaigns around important travel markets, including Aruba, Hawaii, the U.S. Virgin Islands, Myrtle Beach, Hilton Head, and other resort destinations. We use manual bid management to avoid overpaying for clicks and protect the advertising budget. During the reporting period reviewed, our bid management saved approximately $833 per month on average and generated approximately 525 additional clicks per month on average compared to Google’s recommended bidding. We review search terms and refine targeting so the campaigns stay focused on relevant travel and villa rental searches.
We continue to support OM Villas with website technology, Google Ads management, destination-specific campaign strategy, and ongoing digital marketing support.
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