Case Studies
Crane Motor Parts
The Results

Crane Motor Parts ranks for over 1100 keywords in the form of SKU landing pages. Workers in the warehouse having issues with a particular crane part will often search for the SKU on Google. Due to this, our strategy for ranking every SKU possible has generated daily leads from the website, which come in often via phone calls and form submissions. The website is a true success story of what can be done with a proper SEO plan prior to development.

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Crane Motor Parts

We generate daily internet leads, which frequently arrive via phone calls and form submissions, are produced as a result of our approach for ranking every SKU feasible. The website is a prime example of what can be achieved with a sound SEO strategy prior to building.


The owners of Hoist Depot, a crane company based in NJ, approached us for ideas on how they could generate new leads for their business. They explained that they are certified dealers of Demag Cranes, and what sets them apart from other dealers is their focus on customer service and quick turn-around times. After a brain-storming session, we came up with a plan.

Using an OCR scanner, we digitized and sanitized inventory data from Demag Crane printed catalogs. Then, using the Demag Brand book as a guide, we built a website and imported the inventory data into an archive with an SEO focus on the SKU.

We work monthly to continue to rank for more and more SKU numbers, increasing traffic and lead generation.


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