Damasco Innovations, working through Concierge Medical Marketing, helped Deseret Medical Associates create a more efficient paid search system built around search intent, cost control, and local patient engagement. During the reporting period reviewed for this case study, the campaigns averaged approximately 619 clicks per month and more than 11,600 impressions per month, with an average cost per click of about $1.58.
Through manual bid management, we helped save approximately $2,344 per month on average while generating approximately 434 additional clicks per month on average compared to Google’s recommended bidding approach.
That efficiency is especially important in healthcare advertising, where search terms can quickly become competitive and expensive. By actively managing bids, refining keyword targeting, and protecting the budget from unnecessary spend, we helped Deseret Medical Associates stay visible for relevant searches without simply relying on Google automation to spend more.
The campaign also supported strong local engagement. During the reporting period reviewed, the account averaged approximately 38 Google Ads call extension calls per month, along with strong Google Business Profile activity that included calls, website visits, and direction requests from prospective patients.
As of the time this case study was developed, Damasco Innovations was also in the process of building a new website for Deseret Medical Associates. This next phase is designed to create a stronger long-term digital foundation that can support the practice’s brand, patient education, search visibility, and conversion goals beyond the custom landing page.
Deseret Medical Associates partnered with Concierge Medical Marketing and Damasco Innovations to improve the performance of its Google Ads strategy and create a stronger digital path for prospective patients. The goal was to reach people searching for primary care, concierge-style care, and physician-led medical services while keeping the advertising budget efficient and focused on meaningful patient intent.
Our work began with Google Ads management and a custom landing page designed to support campaign traffic. Rather than sending paid visitors into a generic website experience, the landing page created a more focused destination where prospective patients could quickly understand the practice, its care model, and how to take the next step.
We worked with Deseret Medical Associates through Concierge Medical Marketing to support and manage Google Ads. We built a custom landing page to give campaign visitors a focused, conversion-friendly experience. We structured Google Ads campaigns around concierge care, primary care, and insurance-based search intent. We used manual bid management to avoid overpaying for clicks and to protect the advertising budget. During the reporting period reviewed, our bid management saved approximately $2,344 per month on average and generated approximately 434 additional clicks per month on average compared to Google’s recommended bidding.
We helped the campaigns average approximately 619 clicks per month and more than 11,600 impressions per month during the reviewed reporting period. We managed keyword targeting and search intent coverage to keep the campaigns focused on relevant prospective patients. We monitored campaign performance across clicks, impressions, cost per click, calls, and local engagement. We supported local patient activity through Google Business Profile visibility, including calls, website clicks, and direction requests.
As of the time this case study was developed, we were in the process of building a new website for Deseret Medical Associates to expand beyond the landing page and strengthen the practice’s full digital presence. We continue to support Deseret Medical Associates with Google Ads strategy, landing page optimization, website development, and digital marketing support designed to help more patients find and connect with the practice.
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