Damasco Innovations helped Holly Mantle Law turn a practice transition into a stronger online presence. The website gave the firm a professional home during a critical stage of growth, and later updates helped align the site with Holly’s refreshed branding and long-term identity.
Beyond the website, we continue to support the firm through SEO and Google Ads. At the time this case study was developed, the SEO campaign showed more than 1,500 tracked keywords and more than 1,200 first-page rankings, giving the firm strong visibility across family law and local search terms.
On the paid advertising side, we manage campaigns with a focus on cost control, search intent, and lead quality. During the reporting period reviewed for this case study, our manual bid management helped save an average of approximately $1,958 per month while generating an average of 67 additional clicks per month compared to Google’s recommended bidding approach.
That matters in a competitive legal market where clicks can quickly become expensive. Instead of simply allowing automation to spend more, we actively manage bids, review search terms, refine targeting, and protect the client’s budget so more of the advertising spend goes toward relevant prospects.
Together, the website, SEO, and Google Ads strategy give Holly Mantle Law a more complete digital growth system: a professional brand presence, stronger search visibility, controlled ad spend, and more opportunities for potential clients to contact the firm.
Holly Mantle Law came to Damasco Innovations during an important transition. Holly was taking over another legal practice and needed a website that could quickly establish her own professional presence while giving clients a clear, trustworthy place to learn about her services and contact the firm.
The first phase was about building a strong digital foundation during that transition. Once Holly later worked with a designer to refine her branding, we updated the website’s style to better match the new visual direction. This allowed the site to evolve with the firm while continuing to support the practical needs of a growing family law practice.
We built Holly Mantle Law’s website while she was taking over another practice, giving the firm a professional online foundation during an important transition. We later updated the website’s style to align with the new branding direction created by Holly’s designer. We helped make the website feel polished, trustworthy, and approachable for people navigating sensitive family law matters. We continue to provide website support and updates as the firm grows and its needs evolve.
We run SEO for the firm to improve organic visibility across family law keywords and local search terms. We helped build a strong SEO footprint, with more than 1,500 tracked keywords and more than 1,200 first-page rankings at the time this case study was developed. We manage Google Ads campaigns to help the firm appear for high-intent family law searches. We use manual bid management to avoid overpaying for clicks and to protect the client’s advertising budget. During the reporting period reviewed, our bid management saved approximately $1,958 per month on average and generated approximately 67 additional clicks per month on average compared to Google’s recommended bidding. We review search terms and refine keyword targeting so the campaigns stay focused on relevant prospects instead of wasted traffic.
We support Google Business Profile activity, helping generate calls, website visits, and direction requests from local search. We continue to support Holly Mantle Law with a combination of website management, SEO, Google Ads, and digital strategy designed to help the firm grow with confidence.
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