Google Adwords

If you want to immediately drive more traffic to your website to increase sales or leads, Google Ads is one of the best advertising services available. Our team has years and years of experience managing pay per click campaigns on Google for businesses of all sizes (from small businesses to massive national corporations) and industries (from locksmiths to technology companies to furniture stores).

Discovery Session and Goal Analysis

First, we’ll schedule a meeting with you to go over the bread and butter of your business. What are your strengths and weaknesses? Who are your competitors? What are your threats and opportunities? When we know why you’d like to run Google Ads, we can better put together a pay per click strategy that will help you engage with a wider audience online, gather more leads, or increase sales.

Keyword Research

The ideal keyword has a high search volume (meaning lots of people are searching this phrase), a low to medium estimated cost per click (meaning it won’t break the bank to get lots of people to your website), and a low to medium competition level (meaning there aren’t tons of people are already targeting this keyword from their Google Ads accounts).

We use a wide variety of tools to gather useful data on keywords relevant to your business, including:
  • Average Monthly Search Volume
  • Estimated Average Cost per Click
  • Competition Level
Campaign Creation

Once we’ve nailed down our list of targeted keywords, we get to work creating your campaign. We organize your keywords into highly specific ad groups, then we write unique and engaging ad copy with a clear call to action to drive more searchers to your website. If you give us access to your website, we create custom landing pages to enhance your campaign even further.

Campaign Configuration

After we’ve received your approval on the ad copy, we begin setting up your campaign in the Google Ads platform. 

We’ve done this literally hundreds of times, so you can trust we know how to set you up for success.

We set your campaign(s) by utilizing all the tools Google provides for the most accurate ad targeting possible:
  • Location Targeting – Where you want your ads to appear
  • Location Exclusions – Where you don’t want your ads to appear
  • Demographic Targeting – Age, gender, household income
  • Audience Targeting – Interests, behavior, and more
  • Ad Schedule – When you want your ads to appear
  • Device Targeting – Desktop, tablets, mobile
  • Ad Extensions – Business address, phone number, etc.
  • And more!
Optimization & Reporting

Once a campaign is launched, the work is never over. At the same time, we provide monthly reports on the performance of your campaign so you always know how things are going. Transparency is key to a successful agency-client relationship.

Here are some examples of the work we complete to continually improve results:
  • A/B Testing
  • Ad Copy Optimization
  • Landing Page Optimization
  • Search Term Reports
  • Keyword Bid Management
We've Got You Covered

As you can see, we’ve got our process down pat. If you’re ready to take the next step, please contact us today. We’re excited to begin working with you.

How Does Your Website Stack Up To The Competition?

What is your website doing for you? Is your phone ringing? Are potential prospects able to find you? Does your website represent your business? Are you satisfied with your current contractor or agency?

Case Studies