Case Study

Indigenous Selections

Partnership with PD/GO Digital Marketing


Indigenous Selections came to us looking for help with branding and layout strategy to represent their wine producers in Italy.


Initial goals included data structure, layout design strategy, and collaboration on how to best display their content.


After many hours of hard work, the client is extremely pleased with the results! This fully dynamic website won a 2021 Gold Addy Award!

“We had a wonderful experience with Damasco Innovations. Recreating our website was no simple task as we wanted something that was user-friendly, interactive, and extraordinarily detailed. Everyone at Damasco was very patient, talented, and wonderful to work with.”

Kariana Fuentes

Website Design

Through communicating daily with the IS team, we were the pen, and they were the artist. From topography, colours, images, and structural layout, we were able to collaborate and produce a fantastic end result.

Website Development

Indigenous Selections has a robust data structure that includes wine, vintages, distribution, as well as the press. We worked with their team, offering guidance as to how to best compile the data from PDFs and other sources into spreadsheets that we could use to build the underlying database.

Using only Elementor and Advanced Custom Fields, we were able to then, cleanly create custom post type relationships without hard-coding. These pages will allow wine consumers as well as stores, to see detailed information about individual SKUs easily on mobile and PC.

Layout Strategy

After a thorough content analysis, we created a smooth user experience by making sure all related content is linked together. The relationship between elements allows users to quickly and easily find content and discover other relevant information.