Partnership with PD/GO Digital Marketing
Indigenous Selections came to us looking for help with branding and layout strategy to represent their wine producers in Italy.
Initial goals included data structure, layout design strategy, and collaboration on how to best display their content.
Through communicating daily with the IS team, we were the pen, and they were the artist. From topography, colours, images, and structural layout, we were able to collaborate and produce a fantastic end result.
Indigenous Selections has a robust data structure that includes wine, vintages, distribution, as well as the press. We worked with their team, offering guidance as to how to best compile the data from PDFs and other sources into spreadsheets that we could use to build the underlying database.
Using only Elementor and Advanced Custom Fields, we were able to then, cleanly create custom post type relationships without hard-coding. These pages will allow wine consumers as well as stores, to see detailed information about individual SKUs easily on mobile and PC.
After a thorough content analysis, we created a smooth user experience by making sure all related content is linked together. The relationship between elements allows users to quickly and easily find content and discover other relevant information.